If you want your team to think outside the box, you have to create one for them first. Don’t start an innovation project until you’ve clearly articulated the strategic framework for your team. There are many models out there, here’s one of our favorites.
We hear this a lot when we talk executives looking for their next new product idea, “I want an out-of-the-box idea!”
Our first question is always: “What does the box look like?” and it’s usually met with a blank stare.
It may seem obvious, but it’s impossible to “think outside the box” unless you’ve defined the box.
To read the full, original article click on this link: Thinking Outside the Innovation Box | InnovationManagement
Author: Harvey Briggs
