Solo entrepreneurs wear many hats when it comes to running a business. One of these "hats" includes managing social media activities.
To reach a point where social media engagement produces meaningful results in terms of business development and customer loyalty requires a long-term commitment of both time and resources. Here are seven practical steps to achieve these results, gleaned from years of doing this as a solo entrepreneur myself.
1. Think Strategically, Then Tactically.
Like other forms of marketing, social media has to support business communications and marketing goals and objectives. If it can't, then why use it? The place to start is at the strategic level.
To read the full, original article click on this link: Social Networking for Solo Entrepreneurs; 7 Suggestions | Practical eCommerce
Author:Paul Chaney
