Let me guess -- you are reading this article because you doubt your audience is online? Welcome to the club! Many marketers and business owners share your hesitation and dip their toes into the waters of inbound marketing with caution. But the truth is, your business needs to transform in order to match the needs of a new marketplace.
Today, we tap into online social networks to search for product recommendations, ask for reviews, and share experiences. We conduct research by typing keywords into search engines and browsing through the list of results. We feel delighted when customer service representatives instantaneously respond to our questions and challenges with an email or a tweet.
To read the full, original article click on this link: Proof That Your Audience Is Online
Author:Magdalena Georgieva
