Every company talks about creativity. The idea is often an elusive aspect of business – “creative solutions to your business needs” or “driven by creativity” – but words mean nothing without proof to back them up. Very few companies actually know how to develop, retain, and unleash creativity to drive their business. Creative can no longer be an aspect of a company – it needs to be the company.
A few weeks ago, Fast Company posted the first article in a series they are compiling on effective corporate culture. The article details the success of MailChimp, an email marketing and newsletter company that focuses on a “non-corporate” culture that grants employees permission to unleash their inner creative and enjoy work. The company started off as a side project that was meant as an internal tool for another set of corporate clients; the company now has more than 825,000 subscribers worldwide, including organizations like TED, Gawker and The Economist, and is sending 1.75 billion emails per month (and not doing so bad in the talent retention department either according to company profits and employee satisfaction).
To read the full, original article click on this link: How to Thrive in a World of Elusive Creativity - Forbes
Author:B. Bonin Bough
