A new survey suggests executives are overwhelmingly looking to innovate their way to new success--and hints at how they can do it.
After the worst recession in decades, companies are not just relying on incremental change to jump-start their businesses and drive growth. Rather, they're working to develop breakthrough business models. According to a global survey the consulting firm PRTM recently conducted with 65 senior executives in diverse industries, real change to the business model is becoming popular.
In the past only a few companies experimented with new business models. IBM ( IBM - news - people ), for example, began bundling office products and services in the 1990s to provide customer solutions. And everyone knows how Apple ( AAPL - news - people ) developed iTunes to drive the sale of iPods. By and large, however, companies have followed tradition by focusing on trying to develop the next great product within their existing lines. All that is about to change.
Innovation Is Taking Over - Forbes.com
