I grew up in a small southern California town that had a sweet little community bicycle program. All the bikes were yellow, you could find them at various points downtown, and you could take them anywhere so long as you eventually returned them to the downtown area. The program was free and everyone loved it, but eventually it failed. Bikes were stolen, the system was poorly managed and so the program faded away.
Fast-forward to the recent past and every green blog worth its solar-powered servers was celebrating the bike-sharing program in Paris. I remember reading all the stories and thinking, “Good luck, Paris. We tried that in Ojai years ago and it didn’t work.”
To read the full, original article click on this link: Bike-Sharing Grows Up: New Revenue Models Turn a Nice Idea into Good Business - Forbes
Author:Amy Westervelt
