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Rich Wong of Accel, left, and Jay Simmons of Atlassian, an enterprise start-up that generated $100 million in revenue before it had hired a single sales person.

While the spotlight of the latest technology boom has been focused on a cluster of popular consumer applications like Facebook, Groupon and Zynga, investors are increasingly taking a shine to the start-ups building the infrastructure for those Internet powerhouses.

Silicon Valley’s largest venture capital firms are raising their stakes in so-called enterprise companies, which provide software, analytics and other services to business customers.

They are betting that the emerging players in this space, typically considered the least sexy part of technology, will siphon market share from lumbering giants like Oracle and Microsoft.

 

To read the full, original article click on this link: Behind the Glittery Web Start-Ups, Investors See Other Gold - NYTimes.com

Author: EVELYN M. RUSLI