Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
The Internet and smartphones have changed everything. Kristin Zhivago, in her new book “Roadmap to Revenue,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach:
To read the full, original article click on this link: Startup Professionals Musings: 5 Steps to Sell the Way Your Customers Want to Buy
Author:MartinZwilling
