So far I’ve tried to lay the foundations for what I call the new entrepreneurial process—an approach to entrepreneurship with roots in design thinking, strategy in dynamic environments, and experimental processes that has been evangelized in a number of movements like Customer Development and Lean Startup. I thought I would try something different this time: give a concrete case study of the process in action. Then we can drill down and more concretely identify traps that catch entrepreneurs and how they escape them. Let me know how you like this approach.
The Crime Reports Case Study
It was the process. Doing everything right was killing his business. It all started several years earlier when Greg’s apartment building had been robbed. Frustrated and feeling a need to do something about it, he joined a neighborhood watch group and offered to map crimes that were happening in the area. As Greg continued, he came to believe that mapping the locations of crimes would align and empower the efforts of citizens and police to reduce crimes in each neighborhood.
To read the full, original article click on this link: The New Entrepreneur: A Case Study - Nathan Furr - The New Entrepreneur - Forbes
Author:Nathan Furr
