A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea.” The initial monologue usually ends with the question “How much money do you think this is worth?” In my humble opinion, ideas are a commodity, and are really not worth much, outside the context of a visionary leader and a plan.
Over the past couple of decades, experts have perfected the art of brainstorming and other idea-generation techniques. Executives and investors are now increasingly exposed to a wealth of ideas. The result is that ideas are no longer in short supply, and no longer a differentiator in competition.
To read the full, original article click on this link: Startup Professionals Musings: How Much is Your Million Dollar Idea Really Worth?
Author:MartinZwilling
