When should companies try to come up with new ideas themselves—and when should they give the job to outside experts?
It's a question many companies are facing these days. As budgets tighten, businesses are outsourcing research and development and the creation of new products as a way to slash costs, speed development time and tap into top talent outside the company.
With budgets tight, more companies are hiring third parties to come up with new ideas - WSJ.com
