More and more firms are taking the route towards Open Innovation, i.e. applying more rigor to find relevant but yet-unknown innovation partners and co-innovating with them. To achieve this, they define where they want to be open and where not and apply one or the other approach to find new partners (e.g. technology scouts, proprietary innovation networks and entering a R&D cluster). Additionally, In order to increase the absorptive capacity of their organizations, they re-align structures and processes and embark on culture change programs that develop a “Not Invented Here” mind-set into a “Proudly found And Commercialized Here” one.
However, many firms discover along in their search for unknown co-innovators that in different countries potential innovation partners react differently when they are approached by an Open Innovator. There seem to be some cultural differences at work. A recent study provides three key insights.
To read the full, original article click on this link: Different Strokes for Different Open Innovation Folks | InnovationManagement
Author:Frank Mattes
