One of the things we hear a lot about in Silicon Valley is how cheap and easy it is to launch a startup these days. After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. Throw in a few YouTube videos and a Twitter account, and you’re golden — or so we are led to believe.
While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing.
To read the full, original article click on this link: Why Launching a Startup Is More Expensive Than You Think
Author:Dave Rosenberg
