When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. New research from URL shortening service bitly focuses on how long a link is "alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared.
By calculating what bitly is calling the link's 'half life' (the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links, and found some strikingly similar results.
To read the full, original article click on this link: Shelf Life of Social Media Links Only 3 Hours [Data]
Author: Pamela Vaughan
