I had the opportunity recently to talk to Ed Abrams about how the company he works for uses social media and how it’s helped them to increase sales, loyalty and brand engagement. What company does Ed Abrams work for, you ask?
He’s the Vice President of Marketing of IBM Midmarket Business. Yes, he works for a little company called IBM, and they’re crazy about social media.
I thought it would be interesting to share some of Ed’s insights and offer some advice on what any business can learn from IBM’s social media use, regardless of its size. I also asked Ed to share some of his own takeaways from his experience, which he was kind enough to offer.
To read the full, original article click on this link: 4 Social Media Lessons SMBs Can Learn From IBM
Author:Lisa Barone
