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Money

THERE is an old parable about the concept of commitment when it comes to breakfast. The story goes that when looking at a plate of the traditional fare of ham and eggs, it's obvious that the chicken is an interested party, but the pig is truly committed.

When I tell this story to entrepreneurs, my point is usually to contrast the approach venture capitalists have to startups as compared to entrepreneurs. The VC is an interested party, but at the end of the day if their startups live or die they typically still have their job, their office and their portfolio of other investments.

The entrepreneur, on the other hand, is the pig - truly committed to the outcome, with no fallback.

To read the full, original article click on this link: How entrepreneurs can attract funding: Fin24: Money: Money Clinic

Author: Jeff Bussgang