Jonathan Greenblatt, who served as chief executive of the company that oversees Good magazine and helped create All for Good, an online volunteer database, has been named the new director of the White House Office of Social Innovation and Civic Participation.
Mr. Greenblatt replaces Sonal Shah, who stepped down in August after heading the office since it was created in 2009.
Mr. Greenblatt started his new position today, said Shannon Gilson, a White House spokeswoman.
Mr. Greenblatt was a lecturer at the Anderson School of Management at the University of California at Los Angeles and director of the Impact Economy Initiative, a program of the Aspen Institute that explores ways to encourage social enterprise.
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