"The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It” is a revised version of the famous book “The E-Myth” by Michael Gerber.
It is one of the best books in the field of entrepreneurship. I’ve just read the revised edition and think it is still valid and vital for entrepreneurs.
Gerber says entrepreneurs should work on their business, not in it. When an entrepreneur works in their business, they become a technician, a doer, a problem solver, but they also become a slave of that small business. They cannot change results radically. Instead of doing the daily tasks of whatever the business may be, such as cooking pies in a pastry shop, designing a project in the office or selling goods on the street, an entrepreneur should be working on the business model.
To read the full, original article click on this link: The E-Myth revisited
Author: MELİH ARAT
