Your visitor and lead volumes have taken off since you began using inbound marketing strategies. Congratulations! The key question now is “How do you convert leads into customers?”
This is where a sales process might be helpful. What is a sales process? Think of a sales process the way you think of Inbound Marketing, meaning it is a methodology. The inbound marketing methodology has three steps: get found, convert, and analyze. Within each step you have an objective, a set of activities to accomplish, some tools to do so, and exit criteria that indicates it is time to move to the next step in the process.
For example, in Get Found your objective is to attract visitors. The activity to do so is to create remarkable content. The tool you use to create this content is a blog. The exit criteria that indicates a visitor has become a lead is a form fill. There are objectives, activities, tools and exit criteria for Convert and Analyze.
To read the full, original article click on this link: 4 Steps to Transform Leads Into Customers
Author:Kipp Bodnar
