On Wednesday, Amazon's Jeff Bezos introduced the Kindle Fire tablet. The Fire, priced at $199 and lacking many of the features of Apple's iPad, garnered a mixed response from analysts. On the one hand, they noted that Barnes and Noble and many of the Android-based competitor tablets should be worried. On the other hand, the consensus was strong among market observers that Apple should not be concerned at all and that it should keep on doing exactly what it's doing — making more powerful tablets. Many analysts believe that Amazon failed to unveil the iPad killer that many anticipated the Kindle Fire could be.
After all, how could the Kindle Fire kill the iPad? It has no camera, no microphone, limited memory (8 GB), a dramatically smaller app pool, and no mobile broadband. The majority of market observers reckon there is no way that it could slay the giant.
To read the full, original article click on this link: Amazon's Kindle Fire Is a Disruptive Innovation - Rob Wheeler - Harvard Business Review
