Alfie Kohn, author of No Contest:The Case Against Competition writes: Noncooperative approaches . . . almost always involve duplication of effort, since someone working independently must spend time and skills on problems that already have been encountered and overcome by someone else.
Sound familiar? Look around and in almost every industry you see competitors beating each other into the ground while reducing the end value to the customer and increasing cost.
Julie Browser, of IBM writes “The traditional concept of business as a “winner takes all” contest is giving way to a realization that in the networked economy, companies must both co-operate and compete. Termed “co-opetition,” this new perspective requires companies to create business strategies that capitalize on relationships in order to create maximum value in the marketplace.
To read the full, original article click on this link: Doing More Together Than Alone | Relationship Economy
Author: JAY DERAGON
