he US market is big. But the size and pace of market growth outside the US is so dramatic that all businesses, from startups to public companies, are taking notice, and wanting to go global.
Accessing these new markets is not trivial. But by understanding the landscape and taking the right approach, it’s easier than ever before.
China is the biggest opportunity, and yet so few people understand the market. Internet giants like Groupon and Facebook take the region very seriously, because they see the upside. But most midsize and growth-stage companies wait too long make a market entry into Asia.
To read the full, original article click on this link: 5 ways to go global in China — Tech News and Analysis
Author: Robert Laing
