Daniel Pink quoted in one of his presentations, “Left brain thinking gets you the job, right brain thinking gets you the promotion“. Since we are living in a ‘conceptual world’ through the impact of the digital economy we need to use both our analytical left brain but also our creative right brain. However, many of us struggle to develop our creative right brains because our educational system focuses on analysis, critical thinking, and facts and figures.
A key driver of business growth and development is the ability to nurture the intellectual capital in organizations (that is, the employees, their tacit knowledge, skills and experience). One critical success factor is to enhance creativity in people and subsequently in the organization by creating a “Hothouse Effect”. Dr Barton Kunstler author of the “The Hothouse Effect“ describes a number of ways to intensify creativity in your organization using secrets from history’s most creative communities. The book describes common characteristics of history’s “Creative Hothouses”, including ancient Athens, Renaissance Florence, the creative communities of the Parisian salons (early 1900′s) and the German Bauhaus (1919-1933).
To read the full, original article click on this link: The Australian Institute for Commercialisation - Creating a “hothouse effect” in your organisation
