The Internet was supposed to level the playing field, but according to a recent Demandbase survey, 80 percent of B2B marketers and IT professionals feel like their website is not living up to its lead generation potential. In the report, a number of different reasons for this were discussed, including an inability to act on analytics data, problems tracking and reporting on unregistered/anonymous users, and marketers not fully understanding the people they’re trying to target.
If your own website isn’t living up to its potential, below are some areas I’d first focus on when attempting to boost your marketing power. Think of this as your customers’ wish list for your website.
To read the full, original article click on this link: 5 Focal Points for Your SMB Web Site
Author:Lisa Barone
