In their desperation to be innovative, companies often brainstorm themselves into idea overload, generating ideas that ultimately are failures. But what if companies could focus those brainstorming efforts and develop an efficient, targeted process for creativity? InnovationManagement asked Tony Ulwick to share his thoughts on how to leverage the creativity and get a better outcome.
To read the full, original article click on this link: Stop the Reckless Brainstorming and Focus your Creativity! | InnovationManagement
Author:Tony Ulwick
