We’ve all heard the story of David and Goliath. If you’re a sports fan, you’ll hear it referenced any time the Red Sox or Yankees play a small market team. Or when Ohio State plays Middle Tennessee State. It’s a classic metaphor for big versus small. Smarts and strategy versus power and resources.
It’s an allegory that promotes hope for the little guy. When bigger competitors appear too large to attack, it’s a reminder that there’s vulnerability somewhere – you just have to identify it and attack it.
Of course, that’s easier said than done. David never had to go up against the likes of IBM, Computer Associates, BMC or Microsoft.
To read the full, original article click on this link: Taking Down the Giant: 3 Ways Startups Can Win Against Big Competitors
