You can make it as complex as you like, but what really matters in innovation is the simplicity of management and only a minimum amount of bureaucracy. Innovation management is in many aspects different than regular business operations (less predictable, riskier), but in many aspects it is very much alike (basic management practices).
In my conversations lately with innovation managers, this subject has been a common subject. In a time of speedy changes in markets, high uncertainty and tough competition, innovation has become seen as the silver bullet. And innovation managers are under pressure to make it happen. But innovating in itself is not that simple, as many of you know, especially if one wants to innovate radically to generate real competitive advantage.
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