Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their salt insists that copy is king and that every site needs great copy and fresh content. The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. But how long does copy remain fresh?
In scientific circles, there is a concept known as a “half-life”. The half-life of a substance according to Wikipedia is:
The period of time it takes for the amount of a substance undergoing decay to decrease by half. The name was originally used to describe a characteristic of unstable atoms (radioactive decay), but it may apply to any quantity which follows a set-rate decay.
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