To encourage your creativity, sometimes you have to get your hands dirty. As it turns out, exploring a terrible idea can be the best way to come up with a unique solution by reframing your thinking, says Forbes. For example:
When The Cosmopolitan of Las Vegasteam was working on restaurant concepts, the obligatory (for Las Vegas) buffet came under discussion. In the context of the Worst Idea, this thought was posed: What if, instead of the mountains of food in the typical “all you can eat” spirit, you had a buffet offering tiny, bite-sized portions? The more the idea was explored, the more it started sounding like a good one that could align quite nicely with the Cosmopolitan’s aim to reinvent the Las Vegas experience.
To read the full, original article click on this link: Using the "worst" idea to spur innovation - Holy Kaw!
