Awareness is the first step of any customer outreach program. It has to be, and that’s why small business owners are always on the hunt for media coverage. You want to get your name out there to let people know who you are, what you do, and why they should give your company a shot. And when we’re talking about getting press as an SMB, it’s important to remember that we’re not just talking about your local newspapers, local television stations or even the local sections of larger news outlets. We’re also talking about bloggers – the voices who cover your industry and/or neighborhood online on a regular basis.
If you’re not sure why blogger outreach should be part of your marketing strategy, the recent State of the Blogosphere 2011 report released by Technorati (and blogged about by eMarketer) does a good job laying it all out for you.
- 38 percent of all bloggers post about brands they love or hate.
- 34 percent of bloggers write product or service reviews.
- More than 45 percent of bloggers write about the brands that they follow in social media.
To read the full, original article click on this link: 3 Steps to Mastering Good Blogger Outreach
