Despite increasing communication online, many professionals still use a business card more than any other single marketing tool. Obviously, a business card features the essentials including your name, organization and contact information. In addition to the basics, you may see a pretty logo, fancy graphic design or colors. Beyond that, it seems rare to come across a business card worth keeping outside the value of “easy” access to that person when needed. Well, I guess a business card could have staying power if you’re in need of a bookmark or a fridge magnet—possibly featuring the schedule of a local sports team. The other day though, I came across a pretty creative idea for a business card while helping my wife do some car shopping. At least it’s something I’ve never seen done with this marketing tool.
To read the full, original article click on this link: Making a Business Card Work - Maximizing the Most Common Marketing Tool | The Brainzooming Group | Strategy Consulting and Strategic Planning
