Analysts say the Google-Microsoft war has already yielded a slew of search upgrades.
Computerworld - This month's flurry of upgrades to Google Inc.'s eponymous search engine, coupled with Microsoft Corp.'s renewed charge into the search business, could soon lead to radical changes in one of the Internet's most popular applications.
Analysts say the increasingly heated battle between Microsoft's new Bing search tool and Google is already bringing users an avalanche of innovations that should continue for a year or two.
"Google and Microsoft sparring is fueling this," said Hadley Reynolds, an analyst at IDC. "Microsoft's willingness to invest in search and not just let Google walk away with it is driving a new level of competition."
Original Article: 'War of innovation' will change face of search
