At the mobile health technology conference mHealthcon held at Rutgers University on Dec. 1, one panel shared some interesting insights about their businesses and what entrepreneurs and adapters of mobile health technology could learn from them.
Patients are consumers first. The users of your product may be patients, but they evaluate new product choices the same way that any other consumer would. There’s a lot the mobile health industry can learn from the gaming and shopping industries. Communications stressed the personal relationships people have with their mobile phones. Text messages is the most scalable platform. Avoid duplicating information users can get on their own by searching the Web. Chronic diseases may provide more opportunities to guide patients with data, knowledge and action — support apps are richer. Richy Glassberg of MedHelp said the 60 percent to 70 percent of customer service requests it receives are how can the company make it easier for customers to speak with their doctors.
To read the full, original article click on this link: 8 things mobile health entrepreneurs should know
