Ever wondered why companies fail (we are not talking about failure of ideas, which I believe is just a step towards finding something that works). Leaving reasons like market opportunities/competitive nature etc., one of the fundamental challenge is of companies not defining a soul to its activity. And I am not talking about mission & vision statements, but a working version of ‘things we will do and things we will NOT do’. This is specifically important when the company scales up and you add team members who need to know ‘what not to do’ as part of organization culture.
In fact, think of these as ‘Non-negotiable clause’ put down by founding team. And nobody, not even the founders can negotiate these clauses.
To read the full, original article click on this link: Entrepreneurs : Define What’s Non-Negotiable. Define a Soul.
