Marketing is the business of promoting your product or service and connecting with your clients. It’s also the tools and the process that you use to get the buyers’ attention. Marketing is a conversation, and the better the communication, the better the relationship.
What is your marketing message?
Pay attention, because it’s wrapped up into everything that has anything to do with your business. Your logo, sound bites, Web content, press releases, website design and business cards all communicate a message about your business to your clients. And since these elements are saying so much about your company, you need to shape that conversation into something that matters.
To read the full, original article click on this link: Sales and Marketing Go Together, But They Are Not The Same Thing
