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If you’ve seen Eminem’s movie 8 Mile, you surely remember the scene of an industrial basement packed with hip-hop fans assembled for the battle between rival rappers. Will they cheer you or boo you off the stage? The refrain repeats, “You’ve got one shot.” It’s the pivotal moment in which you must persuade them to join your movement or slouch off stage in humiliation.

Much of what is written about persuasion addresses the challenge of building influence over time. But when you have only one shot, you need to prepare differently.

To read the full, original article click on this link: How To Prepare When You Only Get One Shot At Persuasion | Fast Company