Ratan Tata, head of the 143-year-old Indian conglomerate that bears his family name, is known as a passionate innovator so committed to risk-taking in his $83 billion empire that he gives an annual award for the "best failed idea." But that prize could go to Tata himself for one of his own dream projects: the Nano car.
The launch of Tata Nano in 2009 was hailed as a milestone in automotive history. At 123,000 rupees, or $2,400, the Nano was dubbed "the world's cheapest car" and called a flagship example of Tata's idea of frugal innovation. It illustrated how engineering could be used to open markets in a country where per capita income is around $1,000 a year.
To read the full, original article click on this link: The Trouble With India's People Car - Technology Review
