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Nelson Mattos

Google’s vice president of engineering for the Europe, Middle East and Africa (EMEA) region, Nelson Mattos, commands god-like respect among googlers. He is, after all, the man responsible for engineering and product development.

Mattos, the brain behind analytics products such as Google Trends and Google Instant, believes that Africa is in a unique position to change the way we experience the web via mobile devices. This is why Google is paying particular attention to the continent.

Mattos spoke to Memeburn about the future of search and why it lies with social. He says that Google+ is not simply a social network, but more of a platform that all other Google products can take advantage of, thanks to the social graph.

To read the full, original article click on this link: The future of search is social: Q&A with Google’s Nelson Mattos | memeburn