In the C-suites of corporate America, innovation has become a mandate. Executives - from CEOs to marketing officers - believe that to innovate is to embrace the Holy Grail of 21st Century business.
But is innovation alone the answer? Is the end - innovation - capable of surviving solely as a mandate?
Or is innovation a process, journey that seeks a destination refined and polished along the way? "Total Innovation" is a sojourn that mandates a total approach philosophy.
Original Article: Blogging Innovation: The Paradox of Innovation from 30,000 Feet - Latest innovation articles, videos, and insights
