I don’t read a lot of business books. (Actually, I never read them.) But I do read the lists of the best-selling business books. Those lists give you a lot of insight into the current trendy areas for leadership and strategy. That’s a good reason to run in the opposite direction. Fast.
These best-sellers all have jazzy titles like “What Would Lincoln Do” and “The Kindergarten Test: If A Five Year Old Can’t Understand Your Plan, Start Over.”
I made all those up, but you get the point. At Conduit, our 7-year-old Israeli startup, we don’t necessarily do things by the book.
We offer publishers mobile apps and web apps; social media connectors; toolbars and notification alerts--all designed to give publishers an ongoing presence in the digital lives of their users. Right now, publishers are reaching more than 250 million individual users through our products.
To read the full, original article click on this link: 8 Essential Business Rules For Those Who Don't Believe In Rules | Fast Company
