AS WE ENTER the twenty-first century, there is a pressing need for clear strategies. Because unless companies have a clear vision about how they are going to be distinctly different and unique, offering something different than their rivals to some different group of customers, they are going to get eaten alive by the intensity of competition.
There was a time when markets were forgiving, when there weren’t that many rivals and companies could drift along with ‘me-too’ strategies. But now ‘me-too’ strategies are punished quickly and mercilessly. So the stakes of having a clear strategy are higher.
To read the full, original article click on this link: Innovation Excellence | MICHAEL PORTER on Strategic Innovation – Creating Tomorrow’s Advantages
