Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

January

We’re in the New Year and the time for making resolutions about health, wealth, family and oddball bucket lists. Don’t forget about making resolutions about your online presence as well. Your website 2012 resolutions should include content, communications, community, conversations and conversion.  The secret of successful small business owners is that they spend more time “on the business” than “in the business.” One of the tools for spending on your business is your web presence.

Small businesses are great at customer service and realize that their next customer will come from a current customer – Word of Mouth. In the digital world word of mouth is “word of mouse” a powerful tool to gain new customers. A new era of marketing is unfolding and digital marketing helps you in your objective to influence behavior to change positively towards you.  The audience who need your product and services are increasingly searching for them online. It is interesting to see how the communication tools are coming together.

To read the full, original article click on this link: 5 Website Resolutions to Put on Your List for 2012