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Every startup, as well as mature business, needs to learn as much as possible from Amazon, Apple, Facebook, and Google, who have set the standards for fast growth and success in today’s business world. These companies, designated the “gang of four” by Eric Schmidt last year, are clearly driving a consumer and business revolution on the Internet today.

According to many technology pundits, including Phil Simon, in his new book “The Age of the Platform,” these four exemplify the rise of platforms with applications as a business model, rather than a single product or service. Whether you believe his conclusion or not, you can learn a lot from the tips he offers on how to build a competitive business model today:

Act small. “Bigness” and all of its attendant problems – bureaucracy, politics, infighting, and the like – put any business model at risk. Bureaucracy and excessive democracy kill speed. Shake organizations up often to avoid stiff and inflexible management structures.

To read the full, original article click on this link: Startup Professionals Musings: 10 Startup Survival Tips in the Age of the Platform