How many times have you heard it? “Tell me something I don’t know.” “Give me your best creative ideas.” “I want a concept that people will be talking about.”
It doesn’t matter if you’re inside an organization or sitting in an agency – there is a never-ending desire and need for differentiation. Whether it’s a company, product, or person, engaging and persuading stakeholders often involves thoughtful, clever marketing. The problem, though, is that creativity is both misunderstood and dropping in supply.
To read the full, original article click on this link: A Creative New Year’s Resolution | Business 2 Community
