Silicon Valley’s greatest asset is the brilliant minds that roam the buildings and inhabit the coffee shops. Since moving back to Silicon Valley in June, I’ve met a lot of amazing people. On average, they are the smartest people I know. I have conversations on a regular basis that I just can’t have anywhere else. Yes, I’ve worked with smart people in other places, but the concentration here is unique.
But that brilliance comes with some blinders. Instead of figuring out how to adapt to real users, we too often expect them to adapt to us.
In a post last week about car-service Uber’s outlandish New Year’s Eve surcharges, I made the seemingly innocuous comment that the multiplier Uber used to explain the pricing was confusing to casual users; that it’d be better to display a rate in dollars or the minimum charge at a given time. A number of people responded that a user can do the math, so it’s not a big deal.
To read the full, original article click on this link: Silicon Valley may be too smart for its own good | VentureBeat
