To be successful in radical business model innovation requires companies to go beyond the traditional modeling: ideas are only one part of the innovation equation. Business model implementation requires structural changes in your organization; otherwise, you will just get stuck with a beautiful model on paper.
As many will remember, the late 90s and early 00s were exciting times. With the internet booming (or bubbling as you may say), new business development and business model innovation were “in”, not only at start ups, but also at large corporations, such as Shell, where I worked at the time. Together with me, tens of people from different areas of the company, received the opportunity to work together with the Shell Gamechanger to develop new ideas for the internet. We went into sessions to learn about new business model innovation, so we could create great new ideas.
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