Email marketing has had to deal with its fair share of industry rumours (a.k.a. myths) during its many (largely successful) years of existence. Thankfully most of them never actually materialize, and those that do are promptly dealt with, which is how we end up with an increasing set of ‘best practices and standards’. Standards that are constantly evolving and refining themselves alongside the technology and client specs they feed off.
Then there are those rumours that just don’t seem to go away. Everybody has their two cents’ worth, which just seems to fuel the fire, and before you know it there’s widespread panic over something that should have been laid to rest long ago. We take a look at a few of the worst culprits, let’s hope that next time they don’t come back to haunt us.
1. More Subscribers = Higher Conversion Rates
You’ve got an email database of 30 million ‘subscribers’? Wow, that’s great! You’re going to make a fortune! Not likely. Unfortunately the size of your email database does not directly correlate with your conversion rate. In order for you to have a chance of reaching the conversion rate you so desire, it’s vital that each and every subscriber on your database has opted in to receive your email newsletters. This ensures your list remains targeted, with subscribers who are actually interested in what you’re offering.
To read the full, original article click on this link: The top 3 email marketing myths | memeburn
