In October of last year, Interbrand released its annual report of best global brands. IBM came out on top as the most valuable tech brand, with Apple making the biggest jump from #17 to #8.
Facebook doesn’t appear on the list since its not a public company, but with Facebook’s IPO looming, one wonders where it would place.
The report’s methodology takes into account the ways in which a particular brand affects its organisation and it focuses on three key aspects namely: the financial performance of the branded products or services, the role the brand plays in the purchase decision process — the effect of branded versus non-branded –, and the measure of a brand’s ability to secure the delivery of expected future earnings.
To read the full, original article click on this link: IBM still world’s top tech brand. Where will Facebook rank? | memeburn
