Michael Pena wouldn’t say the Startup America Partnership saved his business in the past year. But it sure helped—especially with the private contributions of time, knowledge, and services from the companies and people that are part of the initiative that turns a year old today.
“I like to believe that we’re a tenacious bunch, but they certainly have made our lives a whole bunch easier,” said Pena, the 28-year-old cofounder and chief executive of Autoref, a website that helps people make car-purchase decisions. “If we just look at the amount of exposure we have received…it’s like hiring a $4,000 PR person.”
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