After polling innovation managers and experts from all over the world about the size of the organization in relation to the ease of starting an innovation initiative, Gijs Van Wulfen takes a look at the arguments.
The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method.
In one of my last blogs on InnovationManagement I discussed more than 40 reasons why people struggle with innovation. Corporate culture, uncertainty, a lack of support, a lack of market insights, the absence of an appropriate process, missing the tools and lacking the right resources all matter a great deal.
To read the full, original article click on this link: Starting Innovation Seems Easier for Smaller Companies | Innovation Management
